About Michelle

I Started This Because
You Deserve Better.

Too many small business owners feel lost when it comes to running their business. They're working harder than anyone — but they don't have a trusted guide in their corner who speaks their language.

That's why I created Small Biz Matters. Not as an accounting firm or tax prep service — but as a teaching and coaching platform where I help owners understand their numbers, streamline their operations, and actually enjoy running their business. Think of me as the business coach who happens to speak fluent finance.

MBA in Accounting

Licensed CPA

The Short Version

I've spent over 30 years in business and corporate accounting — working across construction, real estate, healthcare, hospitality, and more. I've seen what works and what doesn't.

After years of watching small business owners get overlooked by traditional firms, I knew something had to change. They'd get their taxes done, but nobody was actually helping them understand their business — their operations, their team, their systems, their numbers.

So I built something different. Small Biz Matters is an education and coaching platform — a place where I sit down with you, look at your business together, and help you see the full picture. Through the podcast, courses, and one-on-one coaching, I teach business owners how to take control of their finances, operations, and growth with confidence. No jargon. No judgment. Just clarity.

I wear jeans to the office. I don't talk over your head. And I believe every business owner deserves someone in their corner who genuinely cares about their success — not just their tax return.

What I Believe

Clarity Over Complexity

Your business shouldn't feel like a mystery. I break things down so they make sense — and so you can act on them.

Relationships Over Transactions

I'm not here to process paperwork. I'm here to be your partner in building something that lasts.

Progress Over Perfection